Taika Tea & Coffee High Impact campaign
Animated Rich Media Interactive Mobile Interstitial Ad
Art Direction | Design | Interaction Design
Designed for maximum impact and viewability, this High Impact Interstitial ad takes over the full mobile screen to announce Taika’s new line of calming but energizing tea and coffee. Layers of interactivity are used to relay the beneficial ingredients, and multiple scenes are used to engage the viewers to learn about each flavor.